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Pascale Naessens


Pure Pascale

Pascale Naessens is a bestselling culinary author in Belgium. She has since become a leading voice for pure and healthy eating. A number of her books have already been translated into French, English, German, and Chinese. It’s said that Naessens has “taught her nation to eat healthily.” Her cooking and her lifestyle appeal to a broad public as demonstrated by the many Facebook communities where fans of Pascale’s Pure Kitchen share experiences and recipes.

Her first book, in which she explains her food philosophy, was published in 2010. Her focus is on a natural way of eating that is more of a lifestyle than a diet. The book was an instant success. She has since published six books; each one reached number one on the Belgian bestsellers list and they all continue to be top sellers. This achievement merely reaffirms her position as Belgium’s bestselling author.

She also writes culinary articles and columns for several lifestyle magazines that include interviews with scientists who offer opinions on health and diet. She is a highly sought-after speaker on healthy eating.

After completing her studies in economic sciences at the age of eighteen, Naessens traveled the globe as a fashion model. After five years of assignments in Paris, Milan, Madrid, Hong Kong, China, and Tokyo, she returned to Belgium where she began a television career with the Belgian broadcasting corporation VTM, first as a presenter then hosting a series of home and lifestyle shows before collaborating on the sailing program, Jambers Odyssee (Jambers’ Odyssey).

Having dealt with her own eating problems, Naessens delved deep into the subject of health. Her travels to the Far East inspired her, and she became a qualified health consultant specializing in traditional Chinese medicine. She practices tai chi and is a certified shiatsu therapist. She is a qualified restaurateur and has taken a number of culinary courses ranging from macrobiotic cooking to classes in top restaurants.

Naessens is also an acclaimed ceramic artist whose collection of kitchen tableware, “Pure by Pascale Naessens for Serax,” has enjoyed considerable international success. Home cooks and top restaurants (Pure C, Bouvy, and the world-famous Hakkasan restaurant in London) serve their food on plates and dishes designed by Pascale Naessens.

Naessens became fascinated with ceramic pottery after meeting local ceramist Sabiha Ayari while making a documentary in Tunisia. She then embarked on her own studies with ceramic artist Bie Van Gucht for several years and attended numerous courses on ceramics, glazing, and firing techniques. She created ceramic tableware in her own workshop and then took her prototypes to Serax. This collaboration resulted in the “Pure” ceramic tableware line, which has become an international success.

In addition to health, cooking, and ceramics, Naessens has a passion for interior design that was nurtured during the making of her television program Huis & Thuis (House & Home). For 10 years she interviewed architects and visited Belgium’s most beautiful homes. This passion is evident in the styling of her cookbooks, for which she is solely responsible. Her love for the interplay of lines is reflected in her work as ceramic artist, but it’s also incorporated in her new challenge: furniture design. Her new furniture line, characterized by its distinctive oval shapes, has been widely praised.

Both talents are a natural complement to her cookbooks. The common theme is: Pure. Seeking to live a worthwhile and pure life is the basis of Pascale Naessens’ world.